The customer is always right, they say. And it is true as a day.
Suppose you are a manufacturer of some consumer goods. You have marketed a line of cosmetic products but they do not sell well. You then ask your engineers to check the quality of the products. They are quality products your engineers assure you. But why do they not sell? You ask to yourself. Then your marketing manager advises you to launch a market survey to identify what the customers really want. And it was done. The findings of the survey informed you that the customers want variation in colo(u)r, odo(ur, size, and price. But if you want to lower the price, you can not maintain the quality. So, you at last decided not to bring about that change, since you are obsessed with quality. Instead, you spent a lot more in advertising. Yet the sales did not go higher.
"We're here to produce what the customers want us to produce, and not what we want to," said your research manager. "Our goal is to make the customer satisfied and thus make profits," he added. You argued with yourself a lot and at last accepted the customers' opinion.
Much to your surprise, you found that the goods were selling good, though the quality was poor now. So what? You got what you wanted the profits!
Now think, who is right - you or the customer?
