Advertisement means making a thing known to the people commercially. In business world it plays a very significant part as it establishes contact between the buyer and the seller, the manufacturer and the market. It is a medium through which the customers come to know of the existence and utility of the items available in the market. In modern times business has become very complex with keen competitions in every sphere. Approaching the would be customers through advertisements is, therefore, an indispensable method of increasing the sales of one's products.
The world of advertisement follows various means. From simple old style handbills to modern audiovisual arrangements-all media live here in peaceful coexistence. Newspapers and periodicals, cinema slides, wall hoardings, coloured posters and banners, neon signs, commercial radio broadcast, telecasting, exhibitions and fairs all methods compete with each other in the field of modern advertisement. Advertisement is an art used extensively to draw public attention. There are advertisement agencies with professional competence who know how to win over the would be buyers. They are masters of human psychology and know how to impress the customers with slogans and advertisements and persuade them to purchase.
Advertisement is the soul of modern business. Industrialists and businessmen spend millions to publicise their products for creating a new market.
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