Chiasmus

This figure has its ground on a special way of construction. It consists in the inversion of the second of two parallel phrases or clauses or of the same phrase or clause for emphasis or emotional effect, when it's subsequently repeated or referred to in a sentence. This figure is most often used in poetry. But it can equally effectively be used in persuasive writing, emotionally rich descriptive writing, or anywhere if it's actually needed there. See the following examples.

1 The king came down, and down came the queen too

2. We want trial, and justice do we want.

3. We sent for him several times but he didn't come home. Then we ourselves went to bring him, yet never came home he

4. Allah is everywhere - far and near, near and far. So, you don't have to go to the jungle in search of him.

5. We eat to live and do not live to eat.

6. Beauty is truth, truth beauty. — Keats

7. For love is heaven, and heaven is love.

8. Live to learn, and learn to live.

Sometimes the rules of this figure can be violated, and yet effective and impressive expressions can be constructed. As:

9. Drink wine, but take care that wine doesn't drink you.

10. He's not playing, but is being played by.

11. Not that he has married her, but she has married him.